If you had a penny for every time I’ve gushed about Instagram and the awesome people I’ve met through it you would have a fair amount of pennies by now. One of those people is the wonderful and always smiling Anshuman Ghosh aka @Moography.

Processed with VSCOcam with j1 preset

Moography (25 of 25)Moography (3 of 25)Anshuman moved to South Africa from New Delhi almost four years ago, he works as a business development manager for a global power company, which means his job involves lots of spreadsheets and presentations but absolutely zero creativity.

The concepts and visual feel of the illustrations you can see on his feed today are an evolution of an idea he had a few moths ago around phoneframing. Phoneframing is his term for a picture-in-picture using a cellphone where the contents inside of the phone blend in with everything around it. After using phoneframing extensively he started experimenting with indoor shots using props and colourful paper backgrounds. Over time he got more familiar with setting up shots and started incorporating more visual elements in order to paint a story.

Processed with VSCOcam with j1 preset

Moography (22 of 25)

Processed with VSCOcam with j1 preset

Processed with VSCOcam with j1 preset

Anshuman shared a few tips to keep your creativity up when playing around on Instagram or just in general life, they are pretty awesome if you ask me!

1) Keep exploring with the Instagram app and discover new talent – I am an Instagram power user and try to spend 15 minutes every night before I go to sleep, exploring new feeds and finding new artists. I believe the more beauty your eyes see, the more beauty your mind and hands create.
2) Start imagining – What if you could reach into your phone and drag the apps into the real world? What if you could pour Coke into your phone? What if your phone was transparent? These are some of the most random questions I’ve asked and possibly some of the weirdest situations that I have imagined which have resulted in me creating some of my artwork.​​​​
3) Keep experimenting – edit, chop, change, trash! I do it all! I feel creating art is not a linear process – it’s very random, unpredictable. Quite often, I sit down with a concept in mind but very rarely does the final product look like what I started off with. I keep making little, incremental changes just to make the end result ‘slightly more awesome’
4) Be happy and keep having fun – I know it sounds cliched but I truly believe that unless you are having fun, you rarely create stuff that makes you proud. Not one single artwork I’ve produced was done when I felt sad or unhappy. Music usually does wonders to lift my mood and get me into that creative sweetspot.

5) Start collaborating – This is one aspect that has really helped me grow, creatively. Instagram is at the end of the day a tool to share and collaborate with other like minded people and I have really enjoyed collaborating with really creative people through Instagram – a case in point being my recent collaboration with Meghan Maconochie. Collaboration for me is a learning experience and something that allows me to explore new techniques, visual treatments and what not.

Moography (24 of 25)

Processed with VSCOcam with j1 preset

Processed with VSCOcam with b5 preset

Processed with VSCOcam with j1 preset

Processed with VSCOcam with j1 preset

Processed with VSCOcam with j4 preset

Moography (2 of 25)

Follow @moography for the time of your life here.