Edgars have launched a specailty chain of stores just for shoes (yay) called Edgars Shoe Gallery. At the moment there are six Edgars Shoe Gallery stores in South Africa offering both local and international brands. I got to chat to Justine Stafford content director for the Club Magazine about the collection!

SG_L_A3 still port_pinkflats_R_lowres

The nicest thing about the In Full Bloom campaign is…

The shoes, of course! But I also really love the way Bev styled the outfits, am obsessed with An’Mire’s whole look, especially her hair, and I thought the floral overlays are a key creative hook that makes this campaign stand out as special.

Who are you? And what do you do?

I’m the Content Director for Edgars at John Brown Media. My job is to manage the content generation teams across print and digital for Edgars Club (which includes Club Magazine, MAN Magazine, edgarsclub.co.za and Club’s social media profiles). I also conceptualise any new business pitches related to fashion/beauty/décor/lifestyle for John Brown, which is fun and always a challenge.

SAFW - Copy

Do you have a favourite pair of shoes that is featured in the collection?

I’m a heels girl so would definitely wear these tan heels  – they’re bang on-trend and colour-wise are neutral enough to last a season or two.

….and I would have to agree! Check out more pretty shoes here !